Destinations / New York City / Top Things to Do in New York City for Fashion Lovers in Times Square
Top Things to Do in New York City for Fashion Lovers in Times Square
1. H&M Times Square
A multi-level fast-fashion flagship set beneath towering billboards, H&M Times Square is where runway-inspired drops, limited collabs and everyday basics meet late-night shopping energy.
✓ Why Go:
Stock up on affordable, trend-forward pieces and city-exclusive collections right in the heart of Times Square.
✓ Best Time to Visit:
Weekday mornings for easy fitting rooms; after dark if you want the neon-drenched vibe without sacrificing hours.
✓ Insider Tip:
Head to upper floors for quieter browsing and check for limited-edition NYC tees and accessories that sell out fast.
✓ What Visitors Say:
Travelers love the breadth of styles and long hours; crowds are expected but lines move quickly.
2. Levi’s Times Square
This marquee denim destination pairs a deep assortment with an in-store Tailor Shop for patches, chainstitch embroidery and repairs, turning jeans into personalized souvenirs.
✓ Why Go:
Customize a classic—walk out with NYC-stitched denim or a remade Trucker that’s uniquely yours.
✓ Best Time to Visit:
Late morning or midafternoon between Broadway matinee crowds.
✓ Insider Tip:
Ask about Secondhand trade-ins and same-day chainstitching so your piece is ready before dinner or curtain time.
✓ What Visitors Say:
Shoppers praise friendly stylists and the tailor service; prices feel worth it for the personalization.
3. Sephora Times Square
A full-service beauty playground offering shade-matching, quick glam and brow services—perfect for pre-show touch-ups or a post-photo-op refresh.
✓ Why Go:
All the brands under one roof with pros who can build a camera-ready look in minutes.
✓ Best Time to Visit:
Late morning on weekdays; avoid the pre-theater rush from 6–7 pm.
✓ Insider Tip:
Book a service ahead and bring empties for in-store recycling to lighten your suitcase and do good.
✓ What Visitors Say:
Huge selection and buzzy energy; visitors note helpful artists but expect peak-time waits.
4. American Eagle Outfitters
Times Square’s denim hub for everyday jeans, casual layers and inclusive sizing—easy to mix with statement accessories you’ll find nearby.
✓ Why Go:
Compare fits and washes side-by-side and leave with ready-to-wear pieces for your NYC itinerary.
✓ Best Time to Visit:
Morning opening hour or midafternoon for faster fitting rooms.
✓ Insider Tip:
Look for "Real Good" tags if you prioritize lower-impact materials; top-floor areas are typically calmer.
✓ What Visitors Say:
Friendly staff and reliable sizing make it a stress-free stop despite heavy foot traffic.
5. Pelé Soccer
Part shrine, part shop, this jersey paradise lets you rep clubs and countries from around the world—then personalize your kit at the in-store customization zone.
✓ Why Go:
Turn your fandom into fashion with a name-and-number jersey you can wear that night.
✓ Best Time to Visit:
Early afternoon on non–match days; weekends and game days see longer wait times.
✓ Insider Tip:
Place your customization order first, then browse neighboring stores while it’s being pressed.
✓ What Visitors Say:
Fans rave about selection and staff; customization queues can build during peak hours.
6. Foot Locker Times Square
A multi-level sneaker stop for icons and new drops, plus apparel to anchor an athleisure NYC look.
✓ Why Go:
Find mainstream hits and hard-to-get styles in one central, late-open location.
✓ Best Time to Visit:
Weekday mornings are quietest; launch days draw lines—check release calendars.
✓ Insider Tip:
Ask staff about restock timing and size runs; head upstairs for expanded selections.
✓ What Visitors Say:
Sneakerheads love the variety; peak periods feel packed but the energy is part of the fun.
7. Tissot Times Square
A polished Swiss watch boutique where clean lines and classic design elevate any city outfit, from gallery-hopping to a Broadway premiere.
✓ Why Go:
Try on mechanical and quartz pieces in person and get expert guidance on style and fit.
✓ Best Time to Visit:
Midday weekdays for attentive service without the evening rush.
✓ Insider Tip:
Ask about on-site strap changes or battery swaps to refresh a favorite watch on the spot.
✓ What Visitors Say:
Visitors appreciate knowledgeable staff and gift-ready options at fair value for Swiss quality.
8. Swatch Times Square
Colorful, collectible timepieces and art-forward collabs make this playful shop an easy place to add a statement accessory.
✓ Why Go:
Affordable, design-led watches that pop in photos and pair with streetwear.
✓ Best Time to Visit:
Evenings for the full neon ambiance; lines move quickly even when busy.
✓ Insider Tip:
Hunt for collab pieces and store exclusives—great small gifts that pack light.
✓ What Visitors Say:
Fun and fast; families and fashion fans alike find something unique.
9. Line Friends
An ultra-Instagrammable character shop (hello, BT21) with tees, bags and accessories that blend K‑pop culture with playful street style.
✓ Why Go:
Pick up limited New York designs and capture larger-than-life photo ops among the displays.
✓ Best Time to Visit:
Morning opening hour for photos without crowds; afternoons fill fast.
✓ Insider Tip:
Ask about New York–only drops and seasonal collabs—great gifts for trend lovers.
✓ What Visitors Say:
Adored for cute merch and photo spots; expect lines during school holidays and weekends.
10. Happy Socks
Small but punchy, this boutique sells color-forward socks and underwear that turn the simplest outfit into a statement.
✓ Why Go:
Easy-to-pack, wear-now souvenirs that add personality to your look.
✓ Best Time to Visit:
Late afternoon—quick in-and-out between nearby stops.
✓ Insider Tip:
Look for bundle deals and limited collaborations that rotate frequently.
✓ What Visitors Say:
Shoppers love the cheerful vibe and quick service; the compact space can feel busy at peak times.
